Some blogs make their living by simply reporting news to people. I mean that’s essentially what a blog is. It’s just a newspaper format that anyone can use to publish their own newspaper.
But why clutter the Internet with more and more reporting type sites. People aren’t going to want to read the same story from 30 different places. It’ll get old and boring and unless you provide something new and insightful, or some naked pictures never before seen, then you are going to be stuck at a few readers a day found via random Google Searches.
If you want to make a difference on the Internet you have to provide something useful for your readers. You can do this in many ways but one great place to start is by posting not just news, but tips, reviews, insightful articles, series of tied together articles, or a service that your readers can use.
Say you’re writing about golf, a blog all about the wide world of golf. Telling people how Tiger Woods did in the last tournament is nice but I can imagine that a lot of blogs and news sources will be doing the same thing. You can of course report this because doing so will provide your readers with the news, but if you follow that article up with one on how to read a putt, your readers are more likely to return to your page. You provided them with the news they were seeking about the weekends tournaments and you helped them improve their golf game.
Here are a few broad ideas that should help you think of something to write about to provide something useful.
1. Niche Specific Tip Articles
2. List of Useful Sites
3. Design Niche Relate Blog Template (more for programming savvy persons but really helps get your name out there)
4. Witty Stories Related to your Niche
5. Report on the Numbers of your Niche, Statistics, People Like Numbers
I agree with your post here. It’s not just about posting content, it’s about posting useful content.